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My work is UX/UI Design and UX Research applied to digital products, including web platforms, mobile applications, and digital services.

Hola, soy Migue!

Mi trabajo es el diseño UX/UI y la investigación UX aplicada a productos digitales, incluyendo plataformas web, aplicaciones móviles y servicios digitales.

Hi, I'm Migue!

What do I?

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UX &
Research Tools

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Projects

Platform Manager/UX Designer

CPC Agency

Design and management of digital products with a strong focus on user experience and innovation. Led the design and implementation of end-to-end user flows across digital platforms, improving communication journeys and overall product usability. Worked within Scrum frameworks, collaborating with cross-functional teams to continuously evolve user-centered digital solutions.

Relevant projects

CURRÍCULUM

Máster en Ventas (UX & Automation Experience Project)

Diseñé y optimicé la experiencia de usuario end-to-end para el programa Máster en Ventas, con más de 200 estudiantes en Latinoamérica, enfocándome en dos frentes principales: automatización de procesos y seguimiento comercial.

Key processes: UX Flow Design, Automation Planning, User Journey Mapping, Platform Management, Sales Tracking Systems.

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Digital products and landing sales

I design and execute conversion-focused strategies for digital products using high-impact landing pages, automated event funnels, and structured closing flows. My work connects UX, behavioral insight, and sales strategy to guide users from first touchpoint to purchase decision.

Key processes: UX Design, User Journey Mapping, Conversion Strategy, Landing Page Architecture, Automation Planning, Event Funnel Design, Lead Nurturing Systems.

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SOMA APP

Souly Startup

SOMA is a research-based meditation app concept that translates contemplative science and cognitive-state theory into UX structure and visual interface behavior. The project combines scientific and contextual research with user flow design and conceptual modeling to create a staged meditation journey where visuals, guidance, and interaction patterns align with attentional and emotional phases.

Key processes: UX Research Synthesis, Contextual & Scientific Research Integration, Problem Framing, Cognitive-State Mapping, Concept Modeling, Wireframing, Prototyping, User Flow Architecture,,Interface-State Alignment, Interaction System Design, Screen Behavior Definition, Microcopy System Design.

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Souly Startup / UX Model of bussines

Souly is a UX-centered agency model designed to create digital experiences through research-driven strategy and collaborative partner ecosystems. 

The business model integrates UX research, digital strategy, and experience design into a shared-value structure where professional partners and clients co-create solutions. User experience insights are translated into strategic decisions, service design, and digital product direction.

The model positions UX not only as a design layer but as the strategic core of the service offering — connecting research, experience architecture, and digital strategy into a scalable startup framework.

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Awards and merit distinctions 

Merit Distinctions — Semiotic and Visual Research

Honorable Mention — Premios Corte Final 2024 (Final Project Category)

For the thesis “Handala, Zapatista Hooded Figure, and Gaitán: Mediations of Popular Liberation Symbols on X (2022–2023)”, focused on semiotic and visual analysis of digital symbols, cultural mediation, and meaning construction in digital environments.

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Best Web Platform Award — Premios Corte Final 2021

For the design and development of the web platform “Social Design, a Creative Vision of the World”, recognized for its information architecture and user experience design.

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CONTACTO

Contact

Phone

+57 3016547932

Email

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